ISME

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Guest Lecture: Mr.Naresh Palta, CEO, Maini Aerospace

Mr.Naresh Palta, Chief Executive Officer, Maini Aerospace Public Ltd was the speaker at the event. Mr. Palta has a rich experience of 40 years including the position of Corporate Executive Director at Hindustan Aeronautics limited (HAL).  
In his lecture, he shed light upon varied array of marketing concepts ranging from CRM, Marketing Research and Demand Forecasting to Culture and “Gandhian philosophy in marketing.” The lecture entailed numerous examples from the corporate world to give students a practical perspective on marketing and enhance their leaning.                                  
Written by: Kamna Bhandari, Vamsi Krishna, Praveen Bhaskar.
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