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Publication

Sl.NoName of the FacultyType (Research Paper/ Book Chapter)Title of the Research PaperJournal NameSpecialisationNational/ International JournalIndexing (If it is Scopus/ABDC/UGC/Peer reviewed)Year of Publication URL/DOI of the Published article
1Sakeerthi S Research PaperConceptual analysis of ‘employee motivation’ across management eras and its association with the nature of incentives in organizationsGradiva Review JournalHRMInternationalScopus (Only till 2023)2022URL Link
2Dr. S Shyam PrasadResearch PaperImpact of OTT media on the society: Insights from path analysisAsia-Pacific Journal of Business Administration (Emerald publication).Business analyticsInternationalScopus2022DOI Link
3Dr Ratchana RajendranResearch PaperThe necessity of machine learning in clinical emergency medicine: a narrative review of the current literatureMaterials Today Business analyticsInternationalScopus2022DOI Link
4Dr. MS AnnapoornaResearch PaperPerformance analysis of IPOPragati Journal of Indian EconomyBusiness analyticsNationalPeer Reviewed2022DOI LInk
5Dr. Rajendra DesaiResearch PaperA product assortment planning Model for fast-fashion products in Multi-Brand retail outlets for effective supply Chain ManagementJournal of Management and EntrepreneurshipGeneral Mangement NationalUGC Care2022URL Link
6Sakeerthi S Research PaperEvolution of Entrepreneurship Constructs Across ErasEmpirical Economic LettersHRMInternationalABDC-C2022URL Link
7Dr. Shurlly TiwariResearch PaperHigh-Performance Work Systems in Tourism and Hospitality: A systematic literature review and future research agendaJournal of Emerging Technologies and Innovative ResearchHRMNationalPeer Reviewed2022URL Link
8Dr. Haritha SResearch PaperCognitive Dissonance in Online Shopping in an Emerging E-tailing Market Transnational Marketing JournalMarketingInternationalScopus2022URL Link
9Dr. Shampa NandiResearch PaperStudy Of Marketing Strategy Within Private Higher Education InstitutionsJournal of Positive School of PsychologyMarketingInternationalScopus2022URL Link
10Dr. Shampa NandiResearch PaperProspect and Possibilities of 2-G: Green and Guerrilla marketing on Millennials & Gen Z- The new Sustainable Marketing Mantra for Business ExcellenceEmpirical Economic LettersMarketingInternationalABDC-C2022URL Link
11Dr. Nisha Mary ThomasResearch PaperRole of emerging markets vis-`a-vis frontier markets in improving portfolio diversification benefitsInternational Review of Economics and FinanceMarketingInternationalScopus2022DOI Link
12Dr Shashikala PatilConference PaperContribution of Artificial intelligence to the Promotion of Mental Health 2022 5th International Conference on Contemporary Computing and Informatics (IC3I)HRMNANA2022URL Link
13Anshu SharmaResearch PaperConsumer adoption study for innovative technology products and services in an emerging economyInternational Journal of Innovation ScienceBusiness analyticsInternationalScopus2023URL Link
14Dr. Shampa NandiResearch paperWork from Home Culture and Employee well- being: A studyInternational Journal of Engineering InventionsInternational20231204297304.pdf
15Dr SindhuResearch PaperEmotional Intelligence in Work-Life Balance and Start upsOPUSBusiness analyticsNationalPeer Reviewed2023URL Link
16Dr. S Shyam PrasadResearch PaperInfluence of Social Media on Post-Purchase Dissonance: An Empirical StudyIndian Journal of MarketingMarketingNationalUGC/ Scopus/ ABDC-C2023URL Link
17Dr. Shampa NandiResearch PaperMade in India as a Determinant of the Perceived Quality of a ProductJournal of Management and Entrepreneurship,MarketingNationalUGC Care2023URL Link
18Dr M Ramesh KumarResearch PaperImpact of SOLVE as a Culture-Building Intervention - An application of the Service Profit Chain concept at K-India Pvt LtdEuropean Economic Letters HRMInternationalABDC-C2023URL Link
19Dr. Shampa NandiResearch PaperThe Perception of Impacts of Work from Home on Employee well beingThe Indian Journal of Industrial RelationsHRMNationalABDC-C2023URL Link
20Dr Ratchana RajendranResearch PaperEmotional Biases and Individual Investors: An Exploratory StudyJournal of Informatics Education and ResearchMarketingNationalABDC-C2023PDF Link
21Dr Ratchana RajendranResearch PaperAre The Investors Biased? An Empirical Study of Financial MarketEuropean Economic LettersBusiness analyticsInternationalABDC-C2023URL Link
22Dr. S Shyam PrasadResearch PaperHow can The Left-Out Store get it right?Emerald's Emerging Marketing Case StudiesGeneral Mangement InternationalScopus2023URL Link
23Dr. Shampa NandiResearch PaperEffectiveness of 4 A’s in Rural Marketing Mix with Reference to FMCG ProductsEuropean Chemical BulletinMarketingInternationalScopus2023URL Link
24 Shashirekha B VResearch PaperImpact of Entrepreneurial Education on School Students' Startup Initiation Tendency: An Empirical StudyJournal of Informatics Education and ResearchGeneral Mangement NationalABDC-C2023URL Link
25Dr Shashikala PatilBook ChapterInternet of Things and Its Relevance to Digital MarketingIGI Global PublisherBusiness analyticsNANA2023URL Link
26Dr. Haritha SResearch PaperA Study Of Factors Influencing Purchase Intention In the Context Of Influencer MarketingISME Management Journal XploreMarketingNationalPeer Reviewed2023PDF Link
27StutiResearch PaperDetection of Spam Tweets in TwitterISME Management Journal XploreBusiness analyticsNationalPeer Reviewed2023PDF Link
28Dr. Pooja NagpalResearch PaperAnalytics-Based Performance Influential Factors Prediction for Sustainable Growth of Organization, Employee Psychological Engagement, Work Satisfaction, Training and DevelopmentJournal of ReAttach Therapy and Journal Diversities Business analyticsInternationalScopus2023URL Link
29Dr. Nisha Mary ThomasResearch PaperFinTech credit: uncovering knowledge base, intellectual structure and research frontInternational Journal of Bank Marketing - ScopusBusiness analyticsInternationalABDC-A2023DOI Link
30Dr. Nisha Mary ThomasResearch PaperWhat facilitates and impedes the adoption of sustainability in global value chains? A Grey-DEMATEL analysisEnvironment, Development and Sustainability, Springer, Scopus IndexedBusiness analyticsInternationalScopus2023DOI Link
31Dr. Pooja NagpalResearch PaperThe Impact of High Performance Work System and EngagementBusiness ReviewBusiness analyticsInternationalPeer Reviewed2024URL Link
32Dr. S Shyam PrasadResearch PaperCustomer Engagement Marketing and Firms’ Deliberation on E-Word of Mouth Communication on Online Platforms: A Study on Millennials and ZoomersIndian Journal of MarketingMarketingNationalUGC/ Scopus/ ABDC-C2024URL Link
33Dr Shashikala PatilBook ChapterBook Chapter - Transitioning Toward a Circular Economy Through E-Waste Management

Sustainable Solutions
for E-Waste and
Development
General Mangement NAScopus2024PDF Link
34Dr. Pooja NagpalResearch PaperGreen HR Techniques: A Sustainable Strategy to Boost Employee EngagementAdvancements in Business for Integrating Diversity, and Sustainability, 2024 Taylor & Francis Group, London, ISBN 978-1-032-70828-7HRMInternationalScopus2024URL Link
35Dr. S Shyam PrasadResearch PaperEthnocentrism and Xenocentrism Among Indian Consumers Towards Global Technology Brands: Importance of Brand Image and Brand AttitudeJournal of International Consumer MarketingMarketingInternationalABDC-B2024DOI Link
36Dr. Pooja NagpalResearch PaperMachine Learning and Ai in Marketing–Connecting Computing Power to Human InsightsInternational Journal of Intelligent Systems & Application in Engineering (IJISAE) 2147-6799Business analyticsInternationalScopus2024URL Link
37Dr Sweta BhasinResearch PaperExamining the Efficacy of Stress Reduction Techniques in Enhancing Workplace Well-being: A Case Study in the Banking IndustryJournal of Xidian UniversityFinance InternationalScopus2024PDF Link
38Dr. Shampa NandiResearch PaperCUSTOMER ENGAGEMENT MARKETING AND FIRMS' DELIBERATION ON E-WORD OF MOUTH COMMUNICATIONIndian Journal of MarketingMarketingNationalUGC/ Scopus/ ABDC-C2024URL Link
39Dr. Pooja NagpalResearch PaperDeterminants of Women Entrepreneur Motivational Factors Towards Marketing Organic Products African Journal of Biological ScienceBusiness analyticsInternationalScopus2024URL Link
40Dr. S Shyam PrasadResearch PaperRobustness Of The Logistic Strategy Framework In Post-Covid-19 Environment: An Empirical Study Of Indian EnterprisesStudies in Business and EconomicsBusiness analyticsInternationalABDC-C2024DOI Link
41 Rashmi JhaResearch PaperWorkplace Creativity Through Employee Mindfulness: The Moderating Role of Organizational Error ToleranceThe Indian Journal of Industrial RelationsBusiness analyticsNationalABDC-C2024URL Link
42 Rashmi JhaResearch PaperAuthentic Leadership and Employee Creativity: An Indian IT ContextEmpirical Economic Letters,23HRMInternationalABDC-C2024DOI Link
43Dr. Shampa NandiResearch PaperDigitalization of Unorganised Retail Outlets: A Toe ModelISME Management Journal XploreBusiness analyticsNationalPeer Reviewed2024PDF Link
44Dr. S Shyam PrasadResearch PaperFactors Affecting Indian Consumers' Purchase Intention and Behavior Towards Luxury CosmeticsThe IUP Journal of Marketing ManagementMarketingNationalUGC Care2024URL Link
45Dr Shashikala PatilResearch PaperTransitioning Toward a Circular Economy Through E-Waste Management​IGI global Scientific publishing tomorrow's research todayHRMInternationalNA2024URL Link
46Dr. Shampa NandiResearch PaperCustomer Engagement Marketing And Firms' Deliberation On E-word Of Mouth Communication Indian Journal of MarketingMarketingNationalUGC/ Scopus/ ABDC-C2024DOI Link
47Dr. S.ChithraResearch PaperA hybrid ensemble approach combining bagging and svm for alzheimer's disease stage classificationJournal of Theoretical and Applied Information TechnologyBusiness analyticsInternationalScopus2024PDF Link
48Dr. Shampa NandiResearch PaperRevival Of The Aviation Industry In The Post-Covid Era- With Special Reference To Passengers'Satisfaction In Domestic Airlines Of India International Journal of Hospitality and Tourism Systems
Volume 17 Issue 3 2024
ISSN: 0974-6250 (Print
MarketingInternationalScopus2024URl Link
49Dr M Ramesh KumarResearch PaperValidation Of Dimensions Of Learning Organization Questionnaire (DLOQ) For The Indian IT IndustryInternational Journal Of Educational Research Business analyticsInternationalScopus Q22024PDF Link
50Dr. Haritha SResearch PaperThe Dark Side Of Visual Entertainment Media: Unveiling Its Impact On Aggressive BehaviourJournal of Xidian UniversityResearch and analyticsInternationalScopus2024URL Link
51Dr M Ramesh KumarResearch PaperFactors Affecting Indian Consumers' Purchase Intention and Behavior Towards Luxury CosmeticsThe IUP Journal of Marketing ManagementMarketingNationalUGC Care2024URL Link
52Dr. S Shyam PrasadResearch PaperResearch Design and Analysis Technique for Strategic Management of Public-Private Partnerships in Agribusiness Governance and Risk Mitigation in Purvanchal (Uttar Pradesh, India)Afr. J. Biomed. Res. Vol. 27, No.4s (November) 2024MarketingInternationalScopus2024DOI Link
53Dr. Pooja NagpalResearch PaperIoT Based RFID Attendance Monitoring System of Students using Arduino ESP8266 & Adafruit.io on Defined AreaCybernetics and SystemsResearch and analyticsInternationalScopus2025DOI Link
54 Rashmi JhaResearch PaperDoes Authentic Leadership Make Employees More Creative? : Examining Mediation and Moderation MechanismsIndian Journal of Industrial RelationsHRMInternationalABDC-C2025URL Link
55Dr. S.ChithraResearch PaperAn Investigation on Exploring Quantum Computing and Quantum Machine Learning MethodologiesIndian Journal of Natural SciencesFinance InternationalWeb of Science2025URL Link
56Dr. Nidhi AroraResearch PaperProphet Model: A Comprehensive Analysis of Spending Patterns in Digital payment TransactionsSPRINGER NATUREFinance Scopus Q12025URL Link
57Dr. Shampa NandiResearch paperA Regession Analysis to study the Perception of Work from Home on Employee well-being International journal of Management HRMInternational2025DOI Link
58Dr. Shurlly TiwariResearch PaperTo analyze the HR practices of high performance work systems in tourism and hospitality industry: A systematic literature review Manager - The British Journal of Administrative ManagementHRMInternationalPeer Reviewed2024URL Link
59Dr. Sweta BhasinBOOK CHAPTERAssessing the Technology Readiness Index (TRI) for AI-Based Cooking RobotsComputational Intelligence in Machine LearningBusiness analyticsNational Scopus Q42025URL Link
60ShijimolJournalHybrid Work Arrangement and Its Effect on Employee Satisfaction and Work PerformanceInternational Journal For Multidisciplinary ResearchHRMNationalPeer Reviewed2025URL Link
61Dr Shashikala PatilJournalCross-Cutting Social Dynamics in Marketing: Unveiling the Experiences of Overlooked Consumer SegmentsAdvances in Consumer ResearchMarketingInternational JournalABDC-B2025URL Link
62Dr. Bharathi RavishankarJournalFrom Opinion Mining to Deep Learning: Mapping the Knowledge Landscape of Sentiment AnalysisEuropean Economic Letters (EEL)Business analyticsInternational JournalABDC-C2025URL Link
63Dr. S Shyam PrasadJournalExploring the Influence of Project Management Practices on Effective Cloud
Implementation: A Thematic Study
Journal of Informatics Education and ResearchBusiness analyticsInternational JournalABDC-C2025URL Link
64Dr. Nisha Mary ThomasJournalNavigating ethical minefields: a multi-stakeholder approach to assessing interconnected risks in generative AI using grey DEMATELFrontiers in Artificial Intelligence
business analyticsInternational Journal Scopus Q22025URL Link
65Dr. Basavaraj SwamyJournalGeopolitical Bias in Sovereign Large Language Models: A Comparative Mixed-Methods StudyJournal of Research, Innovation and TechnologiesResearch and analyticsInternational JournalPeer Reviewed2025URL Link
66Dr. Nisha Mary ThomasJournalDecoding cultural tapestries: A deep dive into Indian social stigma patterns in large language modelsJournal of Asian Scientific ResearchGeneral Mangement International Journal Scopus Q22025URL Link
67Dr. Hima DevadasJournalFinancial Cognition And Sustainable Fintech Adoption: Behavioral Insights From Data-Driven Payment Ecosystems In BangaloreThe Journal of Asia Entrepreneurship and SustainabilityFinanceABDC-C2025DOI Link