Introduction: Bloom’s cognitive taxonomy (1956) is a multilayered model of classifying thinking according to six cognitive levels of learning propounded by Mr.Bloom. It is also referred as a stairway to learning. The concept is aligned with process of ingraining the thinking patterns of a learner. In other words the objective of bloom was to classify […]
Read MoreAbstract Marketers, often talk about attitudes and attitude formation. Lots of research has gone into understanding attitude formation. Attitudes are more complex than they first appear. The effect of marketing activities in general and marketing communication in particular, depends on the attitude of the audience who are exposed to it. Target audience characteristics would determine […]
Read MoreAbstract The companies Act 2013 has been recently passed by both the houses of Parliament. Major changes have been incorporated in the act and once implemented will bring more accountability and transparency in Indian business houses. The article will try to cover the salient changes and how it is going to change the business scenario. […]
Read MoreSince June 2013 the Indian Rupee has fallen by 20 per cent against the American Dollar. As of now the Rupee/Dollar rate is hovering around Rs. 67 to 68 and expected touch 70 in the near future. This has been an additional strain for the Indian economy which is already having a slowdown in its […]
Read MoreAbstract The paper is an overview of the sovereign debt crisis in Cyprus. It also discusses the reason and options available for the Cyprus government to deal with the debt crisis. INTRODUCTION Government debt and reckless banking systems are some the major causes for financial crisis. Recent on the list is – Cyprus, the sovereign […]
Read MoreProf HS Mishra Introduction India, the largest democracy in the world, paradoxically bears the scourge of having tens of millions of child labourers living a life of bondage and slavery. Use of children as labourers is rampant not only in the agriculture sector but also in industries such as match box, leather, carpet, saree, stone […]
Read MoreBy M.K.Lodi The new amendment to the Labour laws in Saudi Arabia has attracted a lot of attention with many Indian journals and politicians decrying its adverse impact on employment of Indian labour. The matter assumed such importance that our External affairs Minister Vayalar Ravi was made to rush to the Kingdom to negotiate the […]
Read MoreS. Shyam Prasad Abstract In this article, attempt has been made to depict the ways the marketers compete with each other for a share of the pie – customers’ discretionary income. The competition is increasing in severity to the extent that the players drag each other to the court of law to settle dispute. Few […]
Read MoreDifferential Treatment of Customers S. Shyam Prasad Abstract The purpose of business is to create customers and retain them. They are the ‘all-important’ to any business. If this is so, do businesses treat all customers as important and consequently equally? The answer is simple ‘No’. This article focuses on the differential treatment of the customers. […]
Read MoreM.K.Lodi There is a huge hue and cry over the recent Supreme Court judgment on patent rights in India. Predictably, three are two extremes—the social activists rejoiced the apparent victory for the common man in their fight against the avarice of the Pharma giants while the corporations railed against the judgment and its alleged negative […]
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