S. Shyam Prasad Abstract In today’s world, where the customer is in control of making choices and in deciding what to buy and what not to buy, there is a great attention being paid to them by the marketers. Efforts are being made in large scale to understand the customers, collect all kinds of marketing […]
Read MoreAbstract This paper examines one of the Fundamental Rights−‘Freedom of Speech,’ which has become very contentious of late. It traces the history behind the drafting of our Constitution and explains the logic behind the Fundamental Rights. Finally, it critiques the current scenario wherein the freedom of speech has become increasingly fettered, leading to increasing curbs […]
Read MoreOverview of ISME Peer Group Competition on Marketing Premier League(MPL) In collaboration with National Entrepreneurship Network (NEN) Date: 2nd March Venue: Auditorium at ISME The concept of Marketing Premier League The Marketing Premier League or MPL, was conceived as an opportunity for young management students to hone their marketing and entrepreneurial skills through an open […]
Read MoreThe Fifth Convocation for graduating students of ISME batch of 2012 held at Hotel Marriott, Whitefield on 2nd March 2013 Keynote Address Mr.Gurunath Kulkarni, Director, Commerce & Industries Dept., Government of Karnataka Chief Guest The chief guest set the tone by talking about global competition and its effect on the Indian corporate sector. He emphasized […]
Read MoreBy M.K.Lodi Abstract Leadership is a well researched topic and many tomes have been written on it. But the study of Crisis Leadership or leadership exercised in a crisis is of more recent origin and researchers have only now started focusing their attention on this less explored facet of leadership. This paper focuses on this […]
Read MoreS. Shyam Prasad Abstract The US public is made aware of subliminal advertisements due to much hue and cry raised by James Vicary’s experiments and its reporting The effect of subliminal perception is a established fact in medical science. However, the effect of subliminal advertisements is controversial. The purpose of this article is to increase the […]
Read MoreOn 23rd February 2013, International School of Management Excellence held its sixth annual convocation for the PGPM class of 2012. The graduation ceremony was a grand and formal affair held in the elegant environs of the Marriott Hotel. The chief guest for the morning session was Mr. Gurunath Kulkarni, Director, Commerce & Industries Dept., Government of […]
Read MoreMs Sonia Pardesi Ms Sonia Pardesi, Sr. Trainer from Image consultant services addressed the class on “Professional grooming and etiquette” […]
Read MoreHR- Guest lecture on Six Sigma The HR group had yet another guest lecture series from Mr Rajshekhran and Ms Vandana Hegde from ‘EXCEL INFOTECH […]
Read MoreThe NEN Week was organized from 9th February to 16th February 2013. For one week, thousands of people across the country came together to celebrate Entrepreneurship Week India. Designed to build public awareness and support for entrepreneurship, NEN Week India focused public attention on today’s biggest opportunities and encouraged participants to reflect on their role […]
Read More