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Tag: Research Methodology – Dr. Shampa Nandi

Internal Marketing – An Essential Condition for Improving the Quality of Indian Higher Education?

Internal Marketing – An Essential Condition for Improving the Quality of Indian Higher Education? Dr. S. Shyam Prasad                                                                                 Dr. Shampa Nandi Introduction: Education in India started at 3rd century B.C, mostly focussed on religious education and imparting knowledge orally. Education was free, but normally well off students used to donate some “Gurudakshina” to their […]

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Maggi’s comeback and consumers’ dilemma—an empirical study.

Maggi’s comeback and consumers’ dilemma—an empirical study. On June 5th, 2015 a ban was imposed by FSSAI (Food Safety and Standard Authority of India) on Nestle India’s popular Maggi noodles calling it unsafe and hazardous for consumption and it went off the shelves. After five months, in November 2015, it had made a comeback, initially […]

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