Maggi’s comeback and consumers’ dilemma—an empirical study. On June 5th, 2015 a ban was imposed by FSSAI (Food Safety and Standard Authority of India) on Nestle India’s popular Maggi noodles calling it unsafe and hazardous for consumption and it went off the shelves. After five months, in November 2015, it had made a comeback, initially […]
Read MoreDigital Marketing and Its Growing Influence Dr. S. Shyam Prasad Introduction Digital marketing seems to have caught the imagination of our young professionals. It is logical because the evolving technologies have a tendency to move away from analog to digital. The ever growing digitalization seems to be the future of business activities. Evidence show that […]
Read MoreAs part of its constant strive to keep the student learning process contemporary, purposeful and industry-suitable, ISME management had organised a half-day NBA Workshop for the academic staff on the 14th April 2016. Dr. K N Subramanya, Principal and Professor of R V College of Engineering, Bangalore, with his rich experience in getting various academic […]
Read MoreA brainstorming session on “Quality Processes in Academic Institutions” was held at ISME on 13th April 2016 with Delegates from various academic institutions/universities of Bangladesh being invited by UGC in association with Management Teachers Consortium (MTC Global). The session begun with Dr. Swaroop Reddy (Principal – ISME) presenting the quality processes followed by ISME and how […]
Read MoreMEASURING FINANCIAL LITERACY: CONCEPTUAL STUDY Sudindra V R 1. INTRODUCTION: Unlike traditional roles played by governments and employers in managing investments on behalf of individual significantly transformed in recent past due to change in social structure across the world. It is responsibility of individuals in managing their own finance to secure their financial future. […]
Read More~~ Beginning of the Case ~~ A LOT IS HAPPENING OVER A COFFEE..!!! (Case Study – Valuing IPO of Café Coffee Day) Swarup prefers to spend his Sundays as dull as possible. The Sunday of October 11th of 2015 was going to be different for him. On any other weekday he would’ve commenced the day […]
Read MoreThe Case of a Bold & Beautiful Mutual Fund KIRAN KUMAR K V New Age (Non-UTI private sector) Mutual Fund industry in India is more than 25 years old. The industry is generally measured in the growth in its AUM. AUM of mutual funds industry in India has grown from a meagre INR 65 Crores […]
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