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History of the US$

Year 1980: US$ = Aid = most welcomeYear 2010: US$ = AIDS = not welcomeContributed by,Prof. Kishore NairISME – NM

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Trip to Heaven

There is God and he heard my prayers, in the month of April, I visited to most beautiful place of India – Andaman and Nicobar Island. It was most exotic place.  I was sitting on the Beach of Niel Island in the Andaman’s, there were trees all around and I could hear thunder rolling in […]

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How Brands got their names?

APPLE It was the favourite fruit for founder Steve Jobs. He was three months late in filing a name for the business, and he threatened to call his company Apple Computers if the other colleagues didn’t suggest a better name by 5 O’clock. CISCO It is not an acronym as popularly believed. It is short […]

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Bhojpuri Masala for Dabur: Article Review

Please refer to the cover page of ET dated 14.10.2010 .The article is written by Mr.Sagar Malviya.It talks about Dabur’s new “Brand Personality” through marketing strategy to target rural consumer for health supplement; Chawanprash. The company has roped in Bhojpuri Film-Star Ravi Kishan to promote the product in the area of UP, Bihar. After reading […]

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Life is but a journey,             It ends before the destination. Travel while you can, Live upto your imagination. Life is but a breeze,             It takes you in every direction. Choose your paths carefully,             You have to pay for each action. Life is but a silver moon,             Sorrow is present only in […]

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Life is everyday a new miracle, Which you must learn how to tackle, Sometimes so tough and seems impossible, All sorrows & pains on the double. Feeling alone and everything so unknown, Darkness engulfing and fear so prone, Searching for the bright ray of light, That support me, but…its out of sight. Walking through the […]

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Woke up by singing mother, Sitting in the lap of father, Enjoying the warmth in granny’s arms, I feel delightful I believe – LIFE IS BEAUTIFUL If you’ve got secrets, You wanna tell, We talked whole night, And with you – I feel cheerful, I believe – life is beautiful. Playing with friends, Getting together […]

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Ten Essential Do's and Do not's of Six Sigma

There is an excellent and lucid presentation by “Six Sigma Qualtec”, on Six Sigma Initiative. The white paper brings  out the dos, don’ts, relevance and the importance of systematic approach for instituting 6 sigma programme.  The “6 sigma” caption is not a mere marketing hype, although many organizations tend to use it more as a […]

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Debate competition, 5th October, 2010.

A debate competition was organized by academics club of ISME on 5th October, 2010. Forty participants were divided into three teams and  debated on the topics “Is democracy an appropriate political system for India?”, “Does PGPM require a 2 years academics program with the semester system?” and “Should there be qualification for an elected representative?” […]

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Round tripping and financial meltdown

Round tripping and financial meltdown Background: The military buildup and world war two had destroyed wealth and the global economy was in danger of slipping in to major economic chaos – worst hit would be the nations that were deeply involved in world war two. This included USA, Europe, Russia and Japan. To leave growth […]

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